Artist Niclas Castello placed this installation to create something beyond our world; he then launched a cryptocurrency called The Castello Coin.
Visitors were stumped in central park, New York, when they walked into a literal golden cube which turned out to be German artist Niclas Castello’s unique installation at the site.
Some saw it as Instagram bait, while The New York Times described the situation as “simply a cube surrounded by a steady trickle of gawkers, some of whom had come to see the art and others drawn in by the crowd itself.”
I just love a group of people staring at a box. However, it was more than that – according to the artist anyway.
A golden cube made from pure 24-karat gold was constructed and dropped the in middle of the central park a few days ago. The installation was so pure it was even protected by its security detail.
The purpose of this wild publicity stunt is to draw attention to a new crypto coin launched at the same time – his very own Castello Coin.
But before you rush off to see this exciting installation, I am afraid to say that it was only there for one day.
So, why did the 47-year-old decide to plop a 410-pound work in the city that never sleeps?
Described in its press release, “as a symbol of stability and endurance, a block of gold – a rare and heavy metal of high density with extraordinary chemical and physical properties, has played a crucial role in most advanced civilisations as a sun-like symbol of light.”
Artnet News says that “the idea was to create something beyond our world” and referred to it as a conceptual piece in all its facets.”
This concept is something entirely new for the artist who was reportedly influenced by the fall of the Berlin Wall. But throughout his career, he showcases his artwork inspired by neo-expressionism, pop art, and street art.
His works include several cube-inspired structures, which explain why Castello is now thinking outside of the box regarding our digital evolution of cryptocurrency. This virtual or digital money takes the form of tokens or coins.
Niclas Castello’s cryptocurrency is traded as $CAST and online purchase.
There is a reason why people like gold, the shiny, soft yellow metal. It speaks to us through numerous streams of wealth.
From a block on the street to a coin in our hand, the rare chemical element is joining the crypto train.