Luxury ice cream brand Häagen-Dazs is set to headline The Openaire Float-In Cinema by Häagen-Dazs in London – the UK’s first cinematic experience by boat. It follows the pioneering global first ‘cinema on water’ concept by Häagen-Dazs in partnership with the City of Paris and MK2 earlier this summer, which received widespread global acclaim.
Running for four weeks from Wednesday 2nd September, this venture between Openaire and GoBoat sponsored by Häagen-Dazs will see a fleet of sixteen eco-boats that will provide seating for up to 128 people at this outdoors cinematic experience on Regent’s Canal.
Upon arrival, guests will captain their self-drive vessel around Little Venice before mooring at Merchant Square to watch a feature film. A giant 6x3m Hi-res LED video screen facing the water will show blockbuster hits such as Titanic and A Star Is Born.
High quality audio will be supplied via sanitised wireless headphones to ensure an uninterrupted experience with some of the most popular flavours of Häagen-Dazs ice cream to provide a touch of extraordinary indulgence. If guests haven’t found their sea legs yet fear not, there will also be dozens of socially spaced deckchairs along the towpath.
The line-up for the Openaire Float-in Cinema by Häagen-Dazs includes afternoon showings of family favourites such as Toy Story and The Lion Kings, plus special singalong showings in the evening of Grease, Rocketman, and The Greatest Showman.
Popcorn and snacks will be available for punters to order via a dedicated app and delivered straight to their boat or deckchair, perfectly accompanied by Häagen-Dazs minicups with ‘Don’t Hold Back’ flavour specials every week and daily ice cream prizes.
To tie in with the Little Venice theme, award-winning artisan pasta chef RaviOllie will be setting up a pop-up kitchen on the water’s edge to offer delicious freshly cooked Italian food paired with Häagen-Dazs. Audiences can order without leaving their boat via the app and waiting staff will bring it to them – the perfect addition to any movie!
For tickets and film listings go here.
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