Because Asket wants your clothes to last, they not only sell you a quality capsule wardrobe, but teach you how to care, repair and recycle your clothing.
The world doesn’t need more brands, more clothes or more fashion trends. Instead, what it needs is brands like Asket, ready to help you commit to quality capsule wardrobes for every occasion.
Asket’s Principles
Zero Compromise
Ignoring seasonal collections, eliminating all the intermediaries, and concentrating all of their efforts on creating a single, ongoing collection, Asket bets for durable pieces at appropriate cost.
Full Transparency
Asket puts a great deal of emphasis on its buyers understanding what they are purchasing. That means full transparency in terms of origin, impact and cost of each individual piece.
Lifecycle Responsibility
Asket wants your pieces to last. That’s why they offer care products, help when you need to repair them (they send you buttons or zippers if you need them!), and even offer to buy your pieces back off of you once they have served their shelf life.
Asket’s Best Products
Swimwear
It’s becoming increasingly easy to find swimwear made from recycled materials, but equally increasingly difficult to find those that look elegant enough to buy. In comes Asket, launching a collection which may appear minimal but is in fact far more than what anyone needs in terms of swimming trunks for the summer.
Upper Body
Asket sells 4 types of t-shirts. Four, and no more. From the most basic of all, to a lightweight, polo or long-sleeve, Asket’s t-shirts are staples for a capsule wardrobe. They come in a variety of colours, always sticking to shades which are bound to pass the test of time.
For when temperatures get low and it starts to become chilly outside, Asket offers ideal knitwear to match. Merino wool polos to sport on a weekend stroll, cashmere sweaters for work or even a merino zip cardigan are amongst some of our favourite Asket products for the winter.
Lower Body
Asket’s trouser collection is a versatile combination of chinos, jeans, black denim and shorts. They utilise the finest materials too, from Japanese raw denim to Italian milled satin; their trousers are tailored to perfection in Portugal and Italy.
Whilst trousers are important, it’s even better if you find a comfortable pair of underwear to wear underneath; that’s an undeniable fact. Built with egyptian cotton and merino wool, Asket’s underwear comes in bulk, to help you save money.
Taking Good Care of Asket’s Clothes
Because clothings that are supposed to last need to be taken care of (obviously), Asket also offers clothing care products. We’re not just nudging at their detergents, softener and stain removers (although they are great!), but their pretty awesome knitwear care including nifty cedar wood balls, a well designed lint brush, and a pretty-looking fabric shaver.