The Lone Design Club Concept Store opened its doors in the heart of Soho with a bang. Set across two floors, the downstairs featured models wearing new collections in immersive brand presentations whilst upstairs was filled with unique and interesting clothes and jewellery.
The DJ spun throwback tunes as fashionista guests drank G&T’s and energy water drinks.
The LDC store changes location and theme every month, with the next iteration appearing in Milan on Corso Garibaldi.