THE NFT invasion continues. The BRIT Awards, or the British Phonographic Industry’s annual popular music awards, have today announced they have partnered up with NFT platform Serenade for their first-ever NFT collection at this year’s ceremony.
The collection will commemorate the 2022 winning artists of categories including Artist of the Year, Best New Artist, Mastercard Album of the Year and the four new genre awards Alternative/Rock Act, Dance Act, Hip Hop/Grime/Rap Act and Pop/R&B Act.
West Midlands-born digital artist MRE has designed the NFT collection, having worked with previous BRIT winners Dave and J Hus.
Speaking to the BRITs, MRE said: “Working with The BRIT Awards to create something special to celebrate this year’s BRITs winners is a great opportunity to bring digital art and NFTs to a wider audience.
“This collaboration is helping develop new creative possibilities and to push the boundaries of what can be done to make music fans part of a wider experience.”
The limited-edition NFTs will reportedly cost just £10 each, allowing fans to own an official digital collectable associated with the winning act of their chosen category. Those who purchase one will also be in with a chance to win tickets to next year’s BRIT Awards.
In a press release, the BRITs said: “All proceeds raised from the NFTs will be donated to The BRIT Trust, which distributes money raised to organisations and charities that promote education and well-being through music, including The BRIT School and Nordoff-Robbins Music Therapy.”
The ceremony is set to take place next month on February 8th at London’s O2 Arena and is primarily a celebration of the best of British music, with some categories for international acts as well.
Nominations for this year’s BRITs include Adele, Dave, Ed Sheeran, Little Simz, Sam Fender, Dua Lipa, Billie Eilish, Olivia Rodrigo, Central Cee and more.
Holly Humberstone has already been crowned the winner of the BRITs Rising Star award and is due to perform at the ceremony alongside Dave, Doja Cat, Ed Sheeran, Liam Gallagher and Little Simz.
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