The Art of Greetings: A Historical, Social, and Cultural Exploration
Etiquette4 Minutes Read

The Art of Greetings: A Historical, Social, and Cultural Exploration

September 27, 2024

Explore fascinating global greeting customs, from handshakes to nose bumps, uncovering their cultural significance and historical origins.

Greetings are one of the most universally practiced rituals, an instinctive human behaviour essential for social interaction. They serve as the foundation for building relationships, offering a glimpse into the values, hierarchies, and customs of various societies. While a simple handshake or nod may suffice in some cultures, others have developed elaborate rituals, ranging from nose rubbing to air kisses. This article explores how greetings have evolved historically and culturally, shedding light on their origins and their symbolic meaning across the world.

Image courtesy of Trip Savvy

The Historical and Social Importance of Greetings

From an anthropological perspective, greetings serve as a social lubricant, ensuring smooth interactions between individuals, groups, and even nations. In his 1976 book The Presentation of Self in Everyday Life, sociologist Erving Goffman discusses how human interactions are highly ritualistic, with greetings playing a vital role in establishing social order. According to Goffman, these small, scripted moments, such as a handshake or a bow, provide a framework for interactions, setting the tone for respect, formality, or camaraderie.

Philosopher and anthropologist Marcel Mauss also delved into the significance of ritual gestures in his essay The Gift(1925). Mauss argued that the exchange of greetings is akin to the exchange of gifts—an act imbued with symbolic meaning that can signify peace, respect, or hierarchy. These gestures can be as simple as a verbal “hello” or as complex as a Māori hongi (pressing of foreheads and noses together), but they all serve a common purpose: they establish social connections, reinforce cultural identity, and often convey deeper symbolic meanings.

Historically, greetings also played a pivotal role in ensuring survival. In many early societies, meeting a stranger was fraught with uncertainty and danger, and gestures like raising an open hand (which would later evolve into the handshake) demonstrated peaceful intent, showing that one was unarmed. As societies became more complex, greetings took on additional layers of meaning, signalling not just peace but also respect for social rank, cultural norms, and personal relationships.

Global Greeting Customs and Their Origins

Across the world, different cultures have developed unique ways of greeting, each shaped by historical, social, and environmental factors. These greetings can often be traced back to specific cultural values or historical events that have shaped the way people interact with each other.

Image courtesy of Trip Savvy

1. The Handshake: A Universal Symbol of Trust

Perhaps the most globally recognised greeting is the handshake. In the Western world, it symbolises trust and equality. Its origins are thought to go back to Ancient Greece, where it was used to show that neither person was armed. The handshake was also common in Roman times, as depicted on coins and statues, often as a gesture of respect or allegiance between political allies. Today, the handshake is ubiquitous in professional and diplomatic settings around the globe, with small cultural variations in its execution. For example, in China, handshakes are generally softer than the firm grip expected in Germany or the United States, and in the Middle East, only the right hand is used, as the left is considered unclean​.

2. Bowing: Reverence and Respect in East Asia

In many East Asian cultures, bowing is the preferred form of greeting, especially in Japan, Korea, and parts of China. The bow, which varies in depth depending on the formality of the situation, signifies humility and respect. This greeting is rooted in Confucianism, a philosophical system that has shaped much of East Asia’s social customs. Confucian ideals place a strong emphasis on hierarchy, respect for elders, and social harmony, all of which are reflected in the practice of bowing. In Japan, for instance, a lower bow indicates a higher level of respect, while a quick nod is more casual​.

In Buddhist cultures such as Thailand, a variation of the bow known as the wai is used. In this gesture, the palms are pressed together, and the person bows their head slightly, indicating deference. The height at which the hands are held also denotes the level of respect being conveyed.

3. The Air Kiss: Affectionate Gestures in Europe and Latin America

The air kiss, a greeting where cheeks touch but lips do not, is common in many parts of Europe and Latin America. In France, the number of kisses varies by region, with anywhere from two to four being customary, while in Spain and Italy, two is the norm.

This greeting has its roots in Roman times, where kissing on the cheek was a symbol of friendship. It later became a way to demonstrate affection and kinship within noble circles. In South America, particularly in countries like Argentina and Brazil, the air kiss reflects the warm, open nature of social interactions, and is often used even in casual settings​.

While generally reserved for friends or family, the air kiss may also extend to business acquaintances in some countries, blurring the lines between personal and professional spaces.

4. The Hongi: Sharing Breath in Māori Culture

In New Zealand, the indigenous Māori people greet each other with a hongi, a unique ritual where two people press their foreheads and noses together. This is known as “sharing the breath of life” and signifies the sacred connection between people. The hongi is typically performed during formal welcoming ceremonies known as pōwhiri, which integrate spiritual and community values​. The practice has ancient roots, connecting back to the Māori creation story where the god Tāne breathed life into the first human. In contemporary times, the hongi remains a potent symbol of Māori identity and hospitality, reinforcing the sense of unity and mutual respect.

5. The Stick Out Tongue: A Tibetan Tradition

One of the most unusual greetings comes from Tibet, where sticking out one’s tongue is a traditional form of salutation. This custom dates back to the 9th century and is believed to have originated in response to the fear that a particularly cruel king, Lang Darma, had been reincarnated. Lang Darma was notorious for his black tongue, and sticking out one’s tongue became a way to demonstrate that one was not his reincarnation. While this greeting is no longer widespread, it remains a culturally significant gesture in certain communities.

6. Clapping Hands: Greetings in Zimbabwe and Mozambique

In parts of southern Africa, such as Zimbabwe and Mozambique, hand-clapping is used as a form of greeting. In Zimbabwe, the custom involves men and women clapping in a specific rhythm, with men clapping with flat palms and women at an angle. This ritualistic form of greeting is believed to signify respect and recognition of another’s presence, while also symbolising the communal spirit of the people​.

Conclusion

Greetings may seem like simple, everyday gestures, but they are laden with meaning and cultural significance. From handshakes in the West to bows in the East, each form of greeting serves as a window into a society’s values, history, and social dynamics. They reveal not only how we connect with others, but also how we express respect, peace, and sometimes even social hierarchy.

By understanding these cultural nuances, we can deepen our appreciation for the diversity of human expression and foster better cross-cultural communication. In a globalised world, learning and respecting different forms of greetings is not only polite—it is a vital step toward greater cultural sensitivity and understanding.

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Author: Avery Echo
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