Bottega Veneta continues its pursuit of New York’s chicest shoppers by opening a store in SoHo following a pop-up shop this summer in Brooklyn’s hip-chasing Williamsburg neighbourhood. Joining the flagship on Madison Avenue, the new store location is at 101 Greene Street. The downtown location will showcase men and women’s ready-to-wear, leather goods, shoes, jewellery, and accessories.
Conceptualized before the departure of former Creative Director Daniel Lee, the style and design feel synonymous with everything coming from the brand lately.
The space is adorned with custom furniture, such as mirror frames in volcanic glaze crafted by Italian artists – from Saffi workshops and chairs by Kassl Editions.
A layer of resin covers the original masonry details. The store is even fit with its own VIP section.
To celebrate the opening, Bottega hosted a little party at the store, before heading to an intimate dinner at Saint Theo’s. Guests included Tracee Ellis Ross, Lil Kim, Tommy Dorfman, ASAP Ferg and others.
Lil Kim wore the same feather jumpsuit that was worn by Tracee Ellis Ross earlier this year.
Indira Scott wore a Bottega Veneta bottle green paillette dress from the Pre-Fall 2021 collection and Tracee Ellis Ross opted for something festive, wearing a Bottega Veneta sequinned turtleneck gown featuring an open back from the Fall 2020 collection.