Self-Portrait, a London-based brand, has chosen supermodel Bella Hadid as the star of their carefree campaign to unveil its Spring/Summer 2022 collection. Han Chong, the founder and creative director of the affordable luxury label, said Bella has “this incredible purity of spirit and rawness of emotion that speaks to so many people today.”
Captured by British photographer Harley Weir, the campaign documents the different sides to Bella Hadid’s inimitable style and character, and showcase the many facets of the Self-Portrait woman.” Stylist Haley Wollens, hairstylist Jawara Wauchope and make-up artist Sam Visser also worked on the campaign that clearly aims to illustrate multiple aspects of her look brought to life through the new collection.
Han Chong introduces an effortless capsule of garments inspired by the gradual return to the outside world, created to suit the new relaxed and experimental manner of dressing. The SS22 collection includes sharply tailored blazers, mini wrap skirts and tiered dresses and is grounded in rich shades of deep blue and fuchsia, as well as fresh pastels like spearmint and lavender, together with ethereal fabrics like taffeta and boucle, to evoke a subtle sense of femininity and playfulness.
Chong reflects on the new capsule, explaining, “this season, I was really inspired to shift gears into the future and present a collection into what women might want to wear after what feels like a lifetime spent indoors. This collection is a love letter to the Self-Portrait woman — one who is ready to face the world, be truly herself and have fun again.”
Chong adds, “when I think of the Self-Portrait woman, I never just have one person in mind — for me, the joy of what I do comes from designing for women with different personalities, different attitudes, and different ways of living their lives.” Chong adds, “When I think of the Self-Portrait woman, I never just have one person in mind — for me, the joy of what I do comes from designing for women with different personalities, different attitudes, and different ways of living their lives.”
Continuing, he explains, “I wanted to celebrate this spirit with my new collection and wanted to present the different facets of the Self-Portrait woman with a series of images of Bella Hadid transforming into varying sides of her character.”
The SS22 collection is now on Self-Portrait’s website and in its brick-and-mortar stores.