Anna Delvey and Kelly Cutrone team up with Pornhub for provocative NYFW shows, challenging fashion norms through Outlaw Agency.
New York Fashion Week (NYFW) is no stranger to spectacle, but the latest partnership between Anna Delvey, Kelly Cutrone, and Pornhub raises eyebrows in a way few collaborations ever have. At first glance, the trio seems an odd match: Delvey, a notorious scammer turned pop-culture anti-hero, Cutrone, a no-nonsense fashion publicist, and Pornhub… well, you know. So, what exactly is happening here?
Who Are Anna Delvey and Kelly Cutrone?
Anna Delvey, born Anna Sorokin, gained international notoriety for her elaborate con that targeted New York’s elite. Posing as a wealthy German heiress, Delvey swindled banks, hotels, and high-society figures out of hundreds of thousands of dollars. Her scam ultimately led to a conviction for grand larceny and theft of services in 2019, landing her in prison for several years. Netflix’s Inventing Anna dramatised her rise and fall, cementing her place in the public’s imagination as both a criminal and a cultural icon.
Kelly Cutrone, meanwhile, is a titan in the world of fashion PR. Known for her gritty, unfiltered approach, she’s run her firm, People’s Revolution, for decades. Cutrone shot to fame in the early 2000s, thanks in part to her appearances on reality shows like The Hills and America’s Next Top Model, where she cemented her reputation as a hard-nosed yet brilliant publicist. Over the years, she’s helped some of the biggest designers in fashion establish their names, building an influential brand that thrives on authenticity and drama.
How Did Delvey and Cutrone Meet?
The relationship between Delvey and Cutrone began when Delvey reached out to the PR mogul following her release from prison. The two bonded over their mutual status as outcasts of sorts—Cutrone for her abrasive reputation in the industry, Delvey for her infamous con. Cutrone even shared that Delvey had long been fascinated with her, claiming to have watched Kell on Earth (Cutrone’s Bravo reality show) while living in Germany, which influenced her decision to pursue a career in fashion PR. This shared sense of rebellion against societal norms and the mainstream fashion world laid the groundwork for their current partnership.
Delvey’s Fashion Show While Under House Arrest
Their first major project together took place during NYFW 2022, when Delvey, under house arrest, hosted a rooftop fashion show. Delvey, still wearing an ankle monitor, collaborated with designer Shao Yang to showcase a collection on the rooftop of her East Village apartment. The event was as unconventional as you’d expect from Delvey—intimate yet chaotic, with models prepped in a tiny space across town before being transported to the rooftop venue. The show, produced by Cutrone, was a testament to their shared vision of rejecting fashion norms.
Delvey used this moment to announce that despite her legal troubles, she was determined to stay relevant and make her mark on the fashion world. “I’m just trying to do the best I can,” she said, noting that she couldn’t worry about public perception. It was a symbolic gesture: even house arrest couldn’t stop Delvey from staging an event that would make waves during fashion’s biggest week.
Becoming Roommates
After their professional success, Delvey and Cutrone became more than just collaborators. The duo reportedly became roommates, with Cutrone moving into Delvey’s East Village apartment. Their shared living arrangement allowed them to continue working closely on their projects. The relationship seemed to reflect a genuine mutual respect, despite the unusual circumstances surrounding Delvey’s legal status and the press attention she continually attracts.
The Outlaw Agency: Fashion Meets Rebellion
Their most ambitious project to date is the founding of The Outlaw Agency, a new venture aimed at shaking up the fashion industry. True to their namesake, the agency is designed to represent and produce events for “outlaws” of fashion—those who, like Delvey, exist outside the traditional framework.
Cutrone has been candid about the agency’s mission: it’s not just a gimmick. The agency aims to provide a platform for designers who don’t have the financial backing or industry connections to make a splash at NYFW. The costs of showing at fashion week can exceed $100,000, making it inaccessible for many young designers. Outlaw aims to change that.
Their first major project under the Outlaw banner? Another fashion show during NYFW 2023. This time, they’re teaming up with Pornhub for a series of events. While the connection between fashion and Pornhub might seem tenuous at first, the platform has increasingly looked to expand its influence into mainstream culture, sponsoring everything from film festivals to art shows. The partnership is provocative—intentionally so—but it’s also in keeping with both Delvey and Cutrone’s shared ethos of challenging the status quo.
Future Ventures
Looking ahead, Delvey and Cutrone show no signs of slowing down. Anna Delvey and Kelly Cutrone have teamed up to produce three New York Fashion Week shows in partnership with Pornhub. The duo has hinted at more fashion collaborations, but they’ve also suggested that they want to branch into other realms of pop culture. Delvey has been open about her interest in producing media—whether that’s fashion shows, art exhibits, or even reality television remains to be seen.
Their combined influence, alongside Pornhub’s involvement, sets the stage for a provocative future. Whether the fashion world will embrace or reject them remains to be seen, but in typical Delvey fashion, she doesn’t seem too concerned about the critics. As Cutrone said in a recent interview, “No one is safe” when it comes to their projects.
In many ways, the collaboration between Delvey, Cutrone, and Pornhub encapsulates the modern fashion landscape—where controversy sells, where being an outsider can be a brand in itself, and where the lines between fashion, art, and spectacle are increasingly blurred. Whatever comes next for this unlikely partnership, it’s sure to grab headlines.